LUWI is building a world where protection gives way to pleasure

Unprecedented convenience with insertion up to 8 hours before play.

Hormone-free, allergy-free, transfers heat, and flexes to vaginal and anal shapes

Ultra-thin polyurethane promotes maximum sensation

Exceptional prevention of unintended pregnancy and sexually transmitted infections (STIs)

Supportive resources, educational materials and samples

Founded in 2017, by divorced breast cancer survivor and mother of two, Lisa Kinsella, LUWI is dedicated to revolutionizing the sexual health and wellness industry by cultivating healthy relationships to sex and intimacy.

Brief History of
Sexual Wellness

Sex with Greater Freedom and Autonomy

These days, most people are aware that Americans are not content with the state of sexual freedom and autonomy in this country. Empty consent, stressful sexual standards, uncomfortable options, stigmatized realities, vapid hookup culture… it’s not the way to a fun and healthy sex life. LUWI is on a mission to build a better way together by designing contraceptives and STI care that cultivate a healthier relationship with sex, and intimacy. Through developing these products, we’re building a world where protection gives way to pleasure. Join our call to “Let Us Wear It”.

We strive to create a world where women have complete control over their bodies and can enjoy intimacy without fear or shame. With LUWI, women can embrace their sexuality with confidence and overeignty, knowing they have a reliable and enjoyable option for protection.

Problems with Condoms

Approximately 1 in 3 college-aged men report having erection loss in recent condom use

1 in 4 college-aged women report their partner having erection loss in recent condom use

College-aged men report condom use errors and problems*

*Source: Crosby, Richard A et al. “Condom use errors and problems among college men.” Sexually transmitted diseases vol. 29,9 (2002): 552-7.

Put the condom on after starting sex

Did not leave space at the tip

Put the condom on upside down and then turned it over

Removed the condom before completing intercourse

The Team

Lisa Kinsella

Founder & CEO,
Business, sales and
marketing veteran

Leslie Gall

COO, 20+ years
operations and
marketing experience

Streicher, MD

Clinical Professor of Obstetrics and Gynecology

Mary Polan,

Professor of Clinical Obstetrics, Gynaecology and Reproductive Sciences at Yale University School of Medicine

Linda Banner,

Sex Therapist

Ina Park,

Professor, Medical consultant CDC, Division of STD Prevention at University of California San Fransisco